Home2024-04-03T18:40:32+08:00

Join our Family, and
GROW with US!

In our mission to spread joy and opportunity through food, family, and community, we are actively looking for new franchise owners to explore opportunities with Wendy’s in invigorating markets, unlocking fresh potential, and delighting generations.

We want to hear from you. Join and win with us!

FRANCHISING OVERVIEW

With the success of our brand in the past 3 years, we are now opening Wendy’s for franchising opportunities. With a passionate team behind the brand, we have beaten pre-pandemic same-store sales and consistently over the past 6 quarters, thru new product platforms, stronger campaigns, operational efficiencies and quality focus that drive customer satisfaction.

As we unfold our growth story, we seek new partners that share the same passion, entrepreneurial spirit, and dedication to serve the Wendy’s experience to more cities in Luzon.

As what our founder Dave Thomas says, “We do not just do things differently, we do thing better.”

WHY FRANCHISE WITH US

keep it FRESH

We stand for honest food, high quality, fresh and wholesome ingredients.

Our hamburgers are made of 100% beef and always served hot-off-the-grill, the healthy salads crisp and fresh, the chicken tender and flavorful, and rice bowls crave-worthy and generous. The Frosty is rich and creamy, the natural-cut fries hot and crispy, iced tea real-brewed and refreshing . We make use of ingredients that are finest in quality.

Making sure every customer receives the freshest food is who we are. It’s the way we’ve done it from Day One. And it’s the way we always will.

keep it CONVENIENT

We made Flexible Store Formats

  • Free-Standing Restaurant with Drive-Thru
  • Lean Store with Drive-Thru
  • Inline (outdoor or in-mall)

With Easy Customer Accessibility

  • Take-out
  • Dining
  • Delivery
  • Drive-Thru
  • 24/7 Operations
  • E-commerce Platforms

keep it SIMPLE

Here’s who we are looking for

  • Dedicated to Quality, Efficiency, and Customer Satisfaction
  • With Financial Capability and Growth Mindset
  • Familiar with Food or Restaurant Operations

Here’s our pre-opening support

  • Site Assessment and Store Design
  • Store Construction and Project Management
  • Training and Manpower Support
  • Store Grand Opening Program

And our continuing business support

  • Marketing
  • Logistics and Supply
  • Technology solution
  • Growth and Expansion Opportunities

keep it GROWING

Wendy’s is turning up the heat, and we’re ready for passionate entrepreneurs to join our expansion. So why grow with Wendy’s?

A Proven Recipe for Success.  Wendy’s global standard has meticulously evolved through the years to deliver the best quality to our customers.  We’ve created a brand that resonates with people of all ages, forging memories and a loyal fan base.  With a winning formula and a thriving local fast-food industry, you’ll be serving up smiles to a market that is always hungry for quality, innovation, and experience.

Scalability.  Hungry for growth?  Our variety of store formats and structure franchise model provides a scalable business with a robust operational framework, streamlined system, and continuous territorial expansion opportunity that allows you to strategically grow business.  We sealed this with and award from Wendy’s International, the 2022 International Monument Award for Visionary Growth and Expansion.

Innovation.  We believe in constantly challenging boundaries.  Our menu is playground of bold innovation and culture fusion that cater to diverse tastes.  With us, impossible ideas come to life to bring you one step ahead.

FREQUENTLY ASKED QUESTIONS

What are the requirements to franchise?2023-10-17T16:52:47+08:00

Thank you for your interest in Wendy’s franchising. Kindly click on the application form link below to fill-in your contact details, proposed location, business information, and intent. In due course, we will provide you more information about the franchise process, and other requirements.

Who is generally eligible to franchise?2023-10-17T17:04:36+08:00
  • Must be a Philippine citizen
  • Preferably has familiarity in food, retail, or restaurant operations
  • With financial capability and business acumen
  • Ability to recruit, manage, and motivate store crew
  • Willing to undergo operator training on Wendy’s comprehensive course
  • Dedication for quality, speed of service, and customer satisfaction
What is the ideal location size for a Wendy’s store?2023-10-17T17:04:47+08:00

It will depend on the store model/type:

  • In-line or Strip-Mall Location (approx. 160-250sqm floor area)
  • Free-Standing Restaurant w/ Drive-Thru (approx. 800-1500sqm lot area)
  • Renovation or conversions (subject to technical assessment)
Do I need to have a proposed site to be able to apply as franchisee?2023-10-17T17:06:45+08:00

It is preferred that you have a proposed site, however we are also open to interested franchise applicants without a specific site but sees long-term growth and interest with the brand. Our business development team can partner with you in site sourcing once you are an approved franchisee.

How long is a franchise term?2023-10-17T17:06:59+08:00

10 Years (granted per store), renewable

How much is the typical investment needed?2023-10-17T17:07:03+08:00

It depends on specific factors related to the store model, development requirement, location, and restaurant capacity. The financial requirement can range between 22m to 50m.

What is included in an investment?2023-10-17T17:07:10+08:00

A Wendy’s investment may include, but not limited to: store construction, site development, kitchen equipment, restaurant facilities, furniture and fixtures, aircon and ventilation systems, POS and drive-thru equipment, store signages, small wares, pre-operating fees, franchise & license fees, etc.

What is the expected profit and return on investment (ROI) for a Wendy’s franchise?2023-10-17T17:07:15+08:00

Profitability and ROI are dependent on many factors such as sales, customer count, cost management, operational excellence, lease costs, amongst others. Other matters on the financial feasibility can be shared in the interview and business planning process.

Will I get manpower and training support?2023-10-17T17:07:26+08:00

Yes, our Human Resource Department will provide manpower recruitment support and training services. There are fees associated with the training of the franchisee store crew as part of getting them to the Wendy’s franchise standard. Operations support team will also assist store’s team as the store opens.

Can I franchise for a location in Visayas or Mindanao?2023-10-17T17:06:39+08:00

We are currently only accepting franchise applications for Luzon locations as of year 2023-2024. Visayas and Mindanao remain closed, at the moment.

GET IN TOUCH

We’d love to hear from you. Feel free to reach out to us and we will make every effort to respond to you as soon as possible.

FRANCHISEE APPLICATION FORM

(Click Here)

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